Gravy for the Brain defines the four most common factors in voiceover licensing: If you`ve searched even a little online, you may have noticed that there are many websites that specialize in offering professional but also cheap speakers. Creating voice-overs isn`t really a 9-5 office job. On the one hand, this is a profession that promotes freelancing – this usually involves many verbal, unspoken or informal agreements. Many voice professionals, including those who work for agencies or outsourcing platforms, are amazed at the basics of voice copyright rules. Only the use of video (online placement without broadcasting / non-web advertising). Includes editing and splitting files. Industrial voice overs can reach higher rates depending on the complexity of the industry or theme. If voice-over is used in a promotion or advertisement, for example.B. in a promoted Facebook or Instagram ad; a local radio spot; to a national TV spot – You must acquire the broadcasting rights. Here too, prices vary, but remember – more mainstream = more fees, so a national campaign costs more than a regional campaign. The first question you should ask yourself is, what do I need a synchronous speaker for? TV ads come with meeting fees in addition to user fees. Usage is determined by the scope of the advertising campaign.
The information is based on local markets compared to large markets of more than one year paid per spot. In this case, they would have to renew the rights to re-inferior the spot and this will cost them the remaining fee for the synchronous speaker. So they go back to the synchronous speaker and say, «Hey, the ad increased our sales and wants to keep them running for 6 months,» and that`s when it`s extended. If you want to skip the instructions and go straight to a calculator that takes into account your location, the type of voice overs and more, just go check out Gravy for the Brain Rate Calculator here. A professional synchronous speaker usually produces about 15-20 minutes or 2200 -3,000 words in an hour. You may have saved on the need to produce a new ad that would cost more money, but remember that a full buyout is the best option and gives them a permanent right to use the voiceover product anywhere and at any time. If the final product is displayed to the public somewhere (yes, the Internet is a public space) or is used for advertising purposes of any kind, you must ensure that you have acquired commercial rights from the synchronous speaker or agency. Commercial usage prices may vary depending on the type of content. For unpaid placements, synchronous speakers usually calculate based on the length of the video.
These are the minimum rates applied by union members for voice-over work. Unions include SAG-AFTRA in the US and Equity in the UK. Although voiceover rates are normalized to some extent (we`ll soon be paying), freelancers set their own prices or are tied to low prices imposed by some of these platforms. When the Mexican Moy synchronous speaker emits a commercial preyct like an Instagram ad, its rate is higher than for an internal corporate video. Today, we wade through the muddy waters of terminology related to booking and paying for voiceover talent and clearly define: Many professional synchro speakers will refuse to provide unlimited global use for commercial voice calls (and rightly so). . . .